Leverage New Channels to Gain New Customers Demand generation is the most practical way to identify, capture, and generate new clients for your business. At ECW DATA, we combine different digital channels to create a steady inflow of prospects to your business. ECW DATA' integrated demand generation solution includes result-based marketing initiatives and solutions designed to: Appointment Setting - It's all about getting qualified leads. To get qualified leads, you need to talk to people. And for that, you need appointments.